This case study was part of a final group project for my PR Case Studies class. We studied the Dove Campaign for Real Beauty by researching, analyzing their strategy and tactics, evaluating the campaign and providing a conclusion.
We decided on this case because we found it extremely interesting. Dove is known for featuring real women, and as young women we felt that we could relate to the real women involved in this campaign.
Through our research and evaluation, we found that the Dove Campaign has been very successful. Each of their advertisements captures the attention of men, women and children across the globe, making their mark in the conversation about beauty.